Stickers, stickers and more stickers...sometimes

We in the Jeep community really like our stickers, we display them like badges of honor. Some

represent the products that have gone into our builds, others the places we have visited, and the organizations we belong to. Each of us had our own reasons for displaying them proudly as well as our favorite locations on the vehicle.

On my last Jeep, INCUS, I only put stickers onto my JK that I had specifically installed somewhere on it. I used the space opposite the license plate on the rear passenger side for most. I applied a couple to my soft top and one other (AEV) to the body because they were the lift I installed and i really liked their color/logo with the bull.

As I start on my new JL build, I started thinking about where to install my new stickers and found myself not wanting to clutter up the Jeep's body with too many so I need to find a new option/location. The search is on...

I also took a look at some of the first items I have installed and noticed something interesting, some vendors do not include any stickers, others one or two, and some give you an entire sheet along with patches! Seems a bit all over the top so I wanted to see why the differences? For the manufacturer, there is definitely a cost to printing but that must be offset somewhat by the "free" advertising they receive having their logos prominently on display on Jeeps everywhere. For the Jeep owner, there is the feeling of pride and some individuality in displaying what went into your build and how you personalized it.


Price does not seem to be a factor. I purchased my $1700 Rock Slide Engineering Step/Sliders and they were delivered without any stickers at all, my $300 Falcon Nexus Steering Stabilizer came with a sheet of stickers (Thank you) that have a few sizes to choose from, and my KC HiLites came with their traditional black and yellow stickers.

Obviously, this is not a deal breaker in anyway, I will still purchase a product regardless of the number or type of stickers that are included in the packaging, but I am just curious why some vendors make it such an important part of their material and others seem to pay it little attention. After all, they are basically being paid (when we purchase the products) to display their logos (stickers and patches) on their customers Jeeps and then have those Jeeps driven all over the world. It seems like a "no-brainer" marketing 101 to me. Why would you not take advantage of this?

Oh well, we may never know (or really care) the truth so now I will return to trying to figure out the best locations for my decals and patches. Honestly, I am starting to really like the patches more because I can easily put in a small piece of Velcro and attach the patches to it. This also allows me to switch them out/around as I need/want to. Decisions, decisions... I think for Great White the Jeep, I will put the stickers on my tool box that I always carry with me and install a Velcro strip for the patches across the back inside the Jeep. Once I upgrade the bumpers and suspension, then I will have a few more places to work with. Just not wanting to put too much on that pretty white paint!

Where do you prefer to display the vendors you support? What do you think is a great way for vendors to get their names out?

The Journey is what counts, Adventure Awaits!